11+ Proven ways to attract more users to your website

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author small image Siva Kishore G
Posted : 03 Jul 2022
Modified : 03 Jul 2022
Intermediate Developers

Introduction

When was the last time you read each and every line while browsing a website? Well, most of us just glance through the website content, momentarily pausing at things of interest.

Ahah! Things of interest, such as infographics, comparisons, results, statistics, facts, numbers etc.

But before we get all into it, there is a very important step we need to consider search engine ranking. That’s right, let's discuss what makes a website stand out and persuade the user to click the link.

Off Page SEO

It all starts with the search intent or search relevance as google puts it. Having the search phrases in your content as headings is the key. Spice it up with intriguing title tags but steer clear of clickbaits.
  • 1. Thought Provoking Title Tags

    It’s common, it's in human nature to find out things. For example, look at the movie trailers. They just show you the intriguing parts which make you want to watch the movie. Similarly, at this point, all we have is 50-60 characters to get the user hooked.

    I’m not talking about clickbait but playing very close to it. Are clickbaits ethical?

  • 2. Review Rating in the snippet

    How to add a rating snippet in google search results?

    We just can’t deny that the rating stars below our website links in google are just sexy!

    It requires gathering reviews on your site and then adding the review schema.org to the webpage. But again, it's upto search engines to show the review snippet. A perfet SEO technique for ecommerce websites

    Search results showing reviews stars
  • 3. Numbers in title tags

    It’s also observed that having the year or numbers in title tags has been favored in getting more clicks. My personal favorite is lists. For example,

    " 7 ways you could… ",
    " 12 most commonly used … ",
    " 10+ benefits of eating … "
    " Most viewed places in 2022 ...",
    " Watch it before 2025 "

On Page SEO

Even though the first step is to get positioned in the top results of google search, it takes quite a bit of “on page SEO” to get there. The metric we want to look at is “bounce ratio” which tells us how much time a user is spending on the website. A high bounce ratio means users are leaving very quickly which is a bad signal to Google that the user is not interested in the website or didn’t find what he/she is looking for.
So, it is important to keep the user engaged while on the website. There are two main aspects design and psychology.
Let's discuss them in detail.

Design

4. Font & Color Selection

Before you select the font and color for your website you need to answer a few questions: Who is your audience ? What age group are they predominantly ? What gender is this your audience ?. If you have answers to these questions, follow along!

5. Website speed

This is by far, the most important factor deciding your website’s rank. Faster websites tend to perform better. In 2022, the acceptable load time is under 3.5 seconds, in 2010 it was upto 7 seconds and in 1990s it was upto 12 seconds. See? you might think, are users growing impatient ?. No! It is how fast we are evolving.

  • A 1.6 second delay caused Amazon to lose $1.6 billion in sales.
  • Walmart’s conversion rate increased by 2% for every 1 second page speed improvement.
  • A 0.5 second delay in Google caused a whopping 20% traffic decline.

Learn more about how to build a super fast loading website. Mind you, this is not geared towards your regular CMS but it is more of a developer's approach.

6. Clean layouts with enough spacing

Choose a clean layout without a lot of colors. Provide enough spacing between sections of the page. Go for an on-page index and on-page hyperlinking.

7. Small paragraphs

Small paragraphs improve readability. Remember? Our objective is to keep the user engaged. Don’t frighten them with a lot of content in a single paragraph, but split them into multiple. Add blockquotes, bold texts and subtle colors to highlight the text that might seem important for the user to read.

8. Add videos

Video content SEO is growing and it is clear since the google broad core update of may 2022. A video will certainly keep the user engaged and you can pack a lot of information in a relatively small time frame compared to the text version. And also, we noticed that millennials favor video content rather than reading text.

So, if you have a product based website, it is crucial you add a demo video content or if your website is service based, add a free online demo. More users tend to purchase when a demo is provided.

I told you! Lazy right! No… ! It’s just how SEO is evolving. Next stop, audio search.. Hang on! It’s already in action with Apple’s "hey siri…" and Google’s "hey google…"

PSYCHOLOGY

9. Happy Faces

Images with happy faces in them promote a healthy feeling and actually puts the user in a better mode psychologically. Notice all major brand websites, they have the images of people smiling and laughing while boasting their brands gracefully.

a women in coffee shop smiling

10. Call to action

Users like to interact on the website one way ot another. It can be either clickin on a subscribe button, clicking another article, view demo, sign up, get started etc.

One way of engaging users is by popups. How to create HTML Popups with bootstrap 5

11. Show your success - Reviews, testimonials

Improve your authority by showing your success which can be easily done by the showing the reviews and testimonials from your customers. Even better, go for a small video testimonial.

12. A FAQ page

This is something you should do right out of the box. Research the common asked questions in your niche and post them with answers in your FAQ page. Best answers tend to feature as snippets in google which is huge in terms of SEO.

faq snippet example

Apply faq schema for the target faq page.



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